MORE THAN JUST A PRETTY SNACK
In 2012, LUNA Bar underwent a brand refresh with new products and packaging that introduced the women's “Core 4” ingredients that women need most.
We worked with LUNA to redefine the brand online with a new modern, female-focused design aligned with the fresh new perspective on women’s health. We created a rich experience with timely, shareable content that let the LUNA spirit shine through with funny (but true) quotes, a taste of what the LUNA team daydreams about, and what causes LUNA supports.